This year’s Cheltenham Festival, the showpiece of the National Hunt season, saw punters experience the new Britbet Tote display technology from BoscaBet for the first time at the Festival.
The experience of pool betting has moved into a digital era with BoscaBet’s Android-based platform providing punters with up-to-the-second pricing on all markets, all presented on bright HD displays at Tote positions throughout the course.
A key part of the racing experience is picking a winner and the new BoscaBet Tote display system makes it easier for experienced punters and novices alike, with insights, star ratings and tips highlighting the contenders in every race. It appears better-informed punters are proving to be more engaged punters, with reports suggesting turnover is up on last year.
Already installed across all Jump courses in Britain, BoscaBet will be providing the pool betting display technology on 56 of the 60 courses in Britain by the start of the Flat season.
Fergal Downey, CEO of BosacBet, says, “We’re incredibly excited to be associated with a great sporting event like the Cheltenham Festival, and the feedback from people on the course to our team has been really positive.”
Nigel Roddis, CEO of Britbet, adds “Our new BoscaBet screens have been very-well received by punters at the Festival. They deliver significantly more information, in a modern way, and enable us to market a whole range of pool betting products without impacting on the core data required.”