The worst was averted. Chelsea, who wore a “3” on their jerseys until last season, have a new main sponsor. Initially, there was talk that Chelsea’s jerseys might have Chinese characters on them, but this was not the case.
Chelsea is going through one of its worst periods this season. Despite spending a whopping £1 billion on the squad, the results have been abysmal, with only one win since the start of the league. The Blues have only 25 points in the league in 2023 and are near the relegation zone.
It’s not that the squad is weak. “Chelsea’s £1 billion squad looks clichéd,” says the UK’s Telegraph. Chelsea have so many questions to answer about their £1 billion squad. The most pressing of which is how they managed to put together a squad at such a cost and still only have three first-team players.”
The team has been criticized for its poor results and inability to find a main sponsor for its jerseys. Until last season, Chelsea’s main sponsor was British telecommunications company 3, but they ended their relationship ahead of this season, and the club sought a new sponsor. Initially, they negotiated a jersey deal with Kaiyun Sports, but the company’s logo contained Chinese characters, which drew some negative comments.
Eventually, Chelsea settled on a new sponsor. No Chinese characters. Chelsea announced on Tuesday (June 30) that it has signed a new shirt 먹튀검증 sponsorship deal with Infinite Athletic. The deal runs through the 2023-24 season. Infinite Athletic will feature its logo on the chest of the Chelsea men’s and women’s shirts and on the sleeves of the training kit,” the club announced.
The deal is for one year and is worth £43 million. It’s the third highest level of sponsorship for a short-term, one-year deal, behind Manchester City and Liverpool.